We believe you love analytics as much as we do. Putting 3D tour metrics in Google Analytics can give you a clear picture of how people interact with your 3D tours and enable you to measure the success of your content marketing.

Introduction

Cupix automatically sends user’s events on the Web Player to up to two Google Analytics accounts you set in the Settings > Current Workspace, and you can analyze the basic 3D tour metrics as explained below.

Note: You can set one Google Analytics account for yourself and the other for your client


Tip: Events are grouped into the three levels in the Google Analytics: the event category, the event action, and the event label. Refer to this Analytics Help article for more details.

Play Rate

The play rate (the percentage of the Web Player visitors who actually clicked Play button) can be easily measured by the Play event category. When the Auto Loading option is off in the Customize Player menu, the click event action will be sent as visitors click the play icon on the splash screen. If the Auto Loading option is switched on, the auto event action will be sent instead.

Engagement

Engagement category shows you how much of your 3D tours they explored. There are six engagement levels which are expressed as the percentage of

The area a visitor explored /Total space area x 100

  • Less than 25% explored
  • 25% explored
  • 50% explored
  • 75% explored
  • 100% explored

Social Sharing

All toolbar icon click events are also available in the Google Analytics, and so you can track Share icon click if you want to measure the social share metric. Facebook, Twitter, or Linkedin sub-menu selection can be identified by the event labels.

CTR (Click-Through Rate) or Conversion Rate

CTR is the percentage of viewers that click on whatever CTA (Call-to-Action) you have designed in your 3D tours. For instance, you can track pushpin clicks, hotspot clicks, pano changes (virtual walk-through), highlight thumbnail clicks, and so on.

The conversion rate is the percentage of viewers who complete higher level objectives, referred to as goals, you have designed in a 3D tour or in your web page where a 3D tour is embedded. The Google Analytics provides a rich feature set to define goals and track the conversion rate. Please see this Analytics Help article to learn more.

How to get started

Get your Google Analytics tracking ID

If you don’t already have a Google Analytics account, you can quickly create one for free on the Google Analytics website. Please read this Analytics Help article for more details.

Set Google Analytics IDs in the Settings menu


Enable Google Analytics option for each 3D tour

Make sure you have switched the Enable Google Analytics option on in the Customize Player menu which enables the Google Analytics tracking.


Now you are all set. You can immediately check the Google Analytics' Real-Time report to see how many people are accessing your 3D tours.

Keep in mind: Standard Google Analytics accounts will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days.

All 3D Tour Events You can Track

Event Category

Event Action

Event Label

Description

Play

click


Play button clicked 

auto


Auto-played (Autoloading option is on)

Engagement

Less than 25 explored

<Group Or Section Name>

Less than 25% of the area was explored

25 explored

<Group Or Section Name>

25% of the area was explored

50 explored

<Group Or Section Name>

50% of the area was explored

75 explored

<Group Or Section Name>

75% of the area was explored

100 explored

<Group Or Section Name>

100% of the area was explored

Pano Change

walk

<target pano file name>

Screen was clicked 

arrow

<target pano file name>

Arrow was clicked

floorplan

<target pano file name>

Pano ring in the Floor Plan was clicked

keyboard

<target pano file name>

Keyboard was clicked

Toolbar

click

info

Tour Info icon was clicked

click

measure

Measure icon was clicked

click

share-menu

Share Menu icon was clicked

click

share-facebook

Share Facebook icon was clicked

click

share-twitter

Share Twitter icon was clicked

click

share-linkedin

Share LinkedIn icon was clicked

click

share-viewpoint

Copy Viewpoint Link icon was clicked

click

mode-walk

Walk Mode icon was clicked

click

mode-vr

VR Mode icon was clicked

click

animation-play

Animation Play icon was clicked

click

animation-stop

Animation Stop icon was clicked

click

compare

Compare icon was clicked

click

fullscreen

Fullscreen icon was clicked

click

exit-fullscreen

Exit Fullscreen icon was clicked

Highlight

click

<highlight name>

Highlight image was clicked

Section Selector

select

<section name>

Section on the Section Selector was clicked

Compare

select-reference

<3D tour name>

3D tour on the left side of the Compare screen was selected

select-target

<3D tour name>

3D tour on the right side of the Compare screen was selected

Pushpin

click

<object name>

Pushpin was clicked

Hotspot

click

<object name>

Hotspot was clicked

Frame

click

<object name>

Photo Frame was clicked

Box

click

<object name>

3D Box was clicked